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Media Advisory

May 10, 2012 For immediate release

Canada Science and Technology Museum to feature "Sex: A Tell-All exhibition"

OTTAWA, May 10, 2010 – Starting May 17th, the Canada Science and Technology Museum will feature "Sex: A Tell-all Exhibition", an original and unique creation designed by the Montréal Science Centre dealing with sexuality.

"Sex: A Tell-all Exhibition" allows visitors to explore the most important and delicate subjects dealing with sexuality, and offers straightforward answers to more than 100 questions of interest to teenagers 12 years of age and older. This exhibition aims to assist youths to develop the critical sense they need to make enlightened and responsible decisions. This exhibition was conceived in cooperation with youths, parents, teaching professionals, medical doctors, sexologists, and health specialists.

Visitors will be immersed in the phenomena of fertilization, conception, and early childhood, as well as puberty and the hormonal changes it brings about in humans, and will explore all the scientific aspects that explain them. Sexual excitation and responses, contraception, and sexually transmitted infections (STIs) are also on the agenda. Finally, the social aspects of sexuality, including the question of influences from and over others, especially among youths, as well the importance media and Internet give this subject will get special attention.

With a very tactful approach, the exhibition relies strongly on video, computer animation, real life photography, interactive electronic platforms, and surprisingly realistic models, and on advice from experts to communicate its message

"We are proud to offer to our region's youth this daring exhibition which can help them make enlightened decisions on questions that they feel deeply concerned about," said Denise Amyot, CEO of the Canada Science and Technology Museums Corporation. "We were impressed by the reaction this twice award-winning exhibition received from the public in Montreal as well as in Regina, as well as by the broad support it garners from the education and public health experts' communities."

Parents, adolescents, and scientists at work
It is through a scientific lens that the exhibition was developed, thanks to the cooperation between the Montréal Science Centre and a scientific committee comprising medical doctors, public health specialists, experts in educational sciences, and sexologists who validated both the approach and contents of the exhibition. Parents and adolescents were also consulted in order to evaluate their expectations, needs, interests, and preoccupations. Through this approach, the committee was able to ensure the soundness and accuracy of the proposed content, and of the tone and format of its presentation.

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Olivier Bouffard
Media relations, Canada Science and Technology Museum
613-949-5732