Bicycle as Transportation
The idea of the bicycle as a practical vehicle has persisted, even in Canada.
The hope of transforming the cycle into a practical and popular means of urban transport, as it is in countries like China, India, Holland, and Denmark, did not die with the safety craze of the 1890s.
In the 1960s, Alex Moulton developed what he believed was the ultimate city bicycle, a small-wheeled cross frame with rubber suspension system that was easy to pedal, comfortable to ride and could carry much more than a normal bicycle. Though quite popular in Britain, it did not really revive cycling in Canada.
CCM Targa, 1977
It was only in the 1970s that Canadians rediscovered the bicycle in the form of the ten-speed. Modelled on European racing cycles and made popular by growing social and environmental concerns about the automobile, these machines were soon being made by a variety of Canadian makers, from large companies like C.C.M. with its “Targa” (750685) to very small firms like Sekine (960008).