The Canada Cycle and Motor Company (C.C.M.)
C.C.M. was formed to fight American competition and to control the Canadian market.
Gendron catalogue cover, 1898
Unfortunately, prosperity in the cycle trade was short-lived. In 1898, the U.S. industry was caught in a downward spiral of market saturation, over-supply and intense price competition. In an attempt to control supply and limit competition, 42 manufacturers formed the American Bicycle Company and soon afterwards announced plans to open a branch plant in Canada called the National Cycle Company. Five major Canadian makers followed suit in an attempt to fend off the American incursion and control the domestic market. In 1899, Massey-Harris, H.A. Lozier, Welland Vale, Goold, and Gendron joined forces to form the Canada Cycle and Motor Company (C.C.M.).
But the boom was over and, even with the demise of the American Bicycle Company, C.C.M. had to struggle in the early years of the 20th century.